Big league social media : cultivating community online /

This case addresses a timely problem many non-profit sport organizations face: social media management. Due to a lack of resources and technical skills, many organizations fail to effectively utilize social media. This case focuses on the challenges of social media integration in Greenville Little L...

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Bibliographic Details

Main Authors:	Weingartz, Ashley N. (Author), Warner, Stacy (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2019.
Series:	SAGE business cases.
Subjects:	Little League Baseball (Organization) > Case studies. Little League Baseball (Organization) Social media in sports. Sports administration. Sports > Gestion. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book