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Repositioning Club Med as a global leader in high end luxury vacations /

Henri Giscard d'Estaing, who became CEO of Club Med in 2005, expressed the need to strategically reposition the Club upon his arrival as the head of the Group. The CEO has launched a number of major "action cycles" to reorient the business and improve its responsiveness to changing ma...

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Bibliographic Details
Main Authors: Rebière, Philippe (Author), Mavoori, Hareesh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE business cases
Subjects:
Club Méditerranée > Case studies.
Club Méditerranée.
Tourism > Marketing > Case studies.
Tourism > Marketing.
Electronic books.
Case studies.
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Call Number: G155.A1 R43 2021
 
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G155.A1 R43 2021 Available