Chipotle Mexican Grill Inc. : conscious capitalism by serving 'food with integrity' /

Founded by Steve Ells in 1993, Chipotle Mexican Grill quickly became one of the fastest growing restaurant chains in US history. People loved Chipotle because of the tasty and healthy food as well as its edgy, trendy, cool brand image. Chipotle established itself as a successful company practicing &...

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Bibliographic Details

Main Author:	Hoffman, Alan N. (Alan Nathan), 1954- (Author)
Format:	eBook
Language:	English
Published:	London : Rotterdam School of Management, Erasmus University, 2014.
Series:	SAGE business cases
Subjects:	Chipotle Mexican Grill, Inc. Social responsibility of business. Entreprises > Responsabilité sociale. Electronic books.
Online Access:	Connect to the full text of this electronic book