Identifying the different approaches in use of social media outlets : a case study of German professional sport teams /

The sport industry has long used social media as an effective instrument of communication. In the framework of the current study, a content analysis investigated how professional sport clubs in Germany use Facebook and Twitter. The study covers the entire 2015-16 season, which was illustrated via se...

Full description

Bibliographic Details
Main Authors:	Kautz, Fabian (Author), Schaffrath, Michael (Author), Gang, Alex C. (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2020.
Series:	SAGE business cases
Subjects:	Communication in sports > Technological innovations > Germany > Case studies. Social media > Germany > Case studies. Communication dans les sports > Innovations > Allemagne > Études de cas. Médias sociaux > Allemagne > Études de cas. Social media. Germany. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		GV567.5 .K38 2020

GV567.5 .K38 2020	Available