Rebranding in the NFL /

After years of criticism, the NFL's Washington team announced in July 2020 that they would be retiring their racist name. This case covers the decision to engage in rebranding of the team, occurring against the backdrop of massive protests against racial injustice across the United States. Stud...

Full description

Bibliographic Details

Main Author:	Robson, Karen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Business and Management. Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book