When cultures meet : a case of Nike and Kukdong in Mexico /

It was March of 2008, the senior executive team of Nike in the US headquarters is under stress because of the results presented to them by the consulting team they had hired in December 2007. Mex Mode is a subsidiary of the Korean company, Kukdong Apparels operating in Atlixo, Mexico and is a key su...

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Bibliographic Details
Main Authors:	Bhutiani, Divya (Author), Ravikumar, K. (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2018.
Series:	SAGE Business Cases.
Subjects:	Nike (Firm) > Case studies. Nike (Firm) Clothing trade > Mexico > Case studies. Industrial management > Decision making > Case studies. Business consultants > Case studies. Gestion d'entreprise > Prise de décision > Études de cas. Conseillers d'entreprise > Études de cas. Business consultants. Clothing trade. Industrial management > Decision making. Mexico. Electronic books. Case studies.
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Call Number:		HD9948.5.M64 N55 2018

HD9948.5.M64 N55 2018	Available