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Car buying in the digital age : key elements of an ideal dealership experience /

In a fast-changing and highly turbulent industry, automakers are under relentless pressure to stay viable and competitive. With convenience and efficiency emerging as very important customer expectations, especially among digital natives, traditional car-selling practices are under attack. The new c...

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Bibliographic Details
Main Authors: Chatterjee, Dave (Author), Barsainyan, Tanushree (Author), Hazari, Akhil (Author), Kish, Kathleen (Author), Renee, Francesca (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Automobile industry and trade > Technological innovations > Case studies.
Automobile dealers > Case studies.
Automobiles > Marketing > Case studies.
Automobiles > Industrie et commerce > Innovations > Études de cas.
Concessionnaires d'automobiles > Études de cas.
Automobiles > Commercialisation > Études de cas.
Automobile dealers.
Automobile industry and trade > Technological innovations.
Automobiles > Marketing.
Electronic books.
Case studies.
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Call Number: HF5439.A8 C43 2021
 
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HF5439.A8 C43 2021 Available