Derivative in disguise /

This case centers on a new advertising campaign by a leading jewelry chain in India, which offers to freeze the price of gold for customers up two months ahead of the purchase date. Students play the role of Ashish, a member of the finance team for the company, who must analyze how the derivative wi...

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Bibliographic Details

Main Author:	Ramprasath, L. (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2020.
Series:	SAGE business cases.
Subjects:	Business enterprises > Finance. Advertising campaigns. Industrial management. Derivative securities. Campagnes publicitaires. Gestion d'entreprise. Instruments dérivés (Finances) advertising campaigns. Electronic books.
Online Access:	Connect to the full text of this electronic book