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The market is calling for Biolage R.A.W. /

Biolage R.A.W. is a professional haircare brand launched in 2017, in Portugal. The brand is taking its first steps into the Portuguese market and facing a lack of awareness about high-end natural products along with facing challenges pricing in this segment. This case encourages students to discuss...

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Bibliographic Details
Main Authors: Loureiro, Sandra Maria Correia (Author), Anes, Paulo (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Biolage R.A.W.
Hair preparations industry > Portugal > Case studies.
Branding (Marketing) > Portugal > Case studies.
Product management > Portugal > Case studies.
Produits capillaires > Industrie > Portugal > Études de cas.
Stratégie de marque > Portugal > Études de cas.
Produits commerciaux > Portugal > Gestion > Études de cas.
Branding (Marketing)
Hair preparations industry
Product management
Portugal
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9970.5.H354 B565 2019
 
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HD9970.5.H354 B565 2019 Available