Identification of stakeholders in an organisational change process /

This is a fictional case examining the consequences of an engineering organisation that adopted a new marketing identity based on customer service and the activities it set into practice to influence both existing and new staff to also adopt this new organisational identity. Previously, the emphasis...

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Bibliographic Details

Main Authors:	Chan, Andy Ming Sum (Author), Bambacas, Mary (Author), Patrickson, Margaret (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Organizational change > Case studies. Management > Case studies. Corporate culture > Case studies. Changement organisationnel > Études de cas. Gestion > Études de cas. Culture organisationnelle > Études de cas. Corporate culture Management Organizational change Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book