"Connecting the world through games" : creating shared value in the case of Zynga's corporate social strategy /

When using cases to teach corporate strategy and ethical decision-making, the aim is to demonstrate to students that leadership decision-making is at its most effective when all affected stakeholders are considered, from shareholders and employees, to the local, national, and global societies in whi...

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Bibliographic Details
Main Authors:	Hartman, Laura Pincus (Author), Mead, Jenny (Author), Werhane, Patricia Hogue (Author), Christmas, Danielle (Author)
Format:	eBook
Language:	English
Published:	London : NeilsonJournals Publishing, 2011.
Series:	SAGE Knowledge. Cases.
Subjects:	Zynga (Firm) Social responsibility of business > Case studies. Social responsibility of business > Study and teaching. Mobile games industry > Moral and ethical aspects > Case studies. Entreprises > Responsabilité sociale > Études de cas. Entreprises > Responsabilité sociale > Étude et enseignement. Jeux sur mobile > Industrie > Aspect moral > Études de cas. Social responsibility of business Social responsibility of business > Study and teaching Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

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Summary:	When using cases to teach corporate strategy and ethical decision-making, the aim is to demonstrate to students that leadership decision-making is at its most effective when all affected stakeholders are considered, from shareholders and employees, to the local, national, and global societies in which the company operates. This paper challenges the obstructive perception of many Corporate Social Responsibility (CSR) advocates that the interests of private organizations in the alleviation of social problems should not be vested, but instead should originate from charitable purposes. We evaluate an alternative approach to the role of business in contributing to social progress -Creating Shared Value (CSV), and present a case study that illuminates key features of CSV. We share pedagogical strategies for a classroom discussion of the Zynga.org case that encourage students to investigate the merits and hurdles of CSV as a pathway to harmonize the twin goals of economic value creation and social change.
Item Description:	Originally Published InHartman, L. P., Mead, J., Werhane, P. H., & Christmas, D. (2011). "Connecting the world through games": Creating shared value in the case of Zynga's corporate social strategy. Journal of Business Ethics Education, 8(1), 199-230. JBEE8-0CS2.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526460936 1526460939