"Connecting the world through games" : creating shared value in the case of Zynga's corporate social strategy /

When using cases to teach corporate strategy and ethical decision-making, the aim is to demonstrate to students that leadership decision-making is at its most effective when all affected stakeholders are considered, from shareholders and employees, to the local, national, and global societies in whi...

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Bibliographic Details
Main Authors: Hartman, Laura Pincus (Author), Mead, Jenny (Author), Werhane, Patricia Hogue (Author), Christmas, Danielle (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2011.
Series:SAGE Knowledge. Cases.
Subjects:
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Call Number: HD60 .H37 2011
 
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HD60 .H37 2011 Available