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The realities of strategic decision-making /

In today's dynamic competitive environment, consumer products companies can have an overabundance of products among their offerings. Some of the larger companies have thousands of product offerings that are sold across several different categories and/or segments. Additionally, many product lin...

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Bibliographic Details
Main Author: Patten, Lynne (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Decision making > Case studies.
Strategic planning > Case studies.
Branding (Marketing) > Case studies.
Product management > Case studies.
Prise de décision > Études de cas.
Planification stratégique > Études de cas.
Stratégie de marque > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Branding (Marketing)
Decision making
Product management
Strategic planning
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD30.23 .P38 2019
 
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HD30.23 .P38 2019 Available