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Investigating GoPro and its diffusion of innovations /

GoPro became a public company in 2014 to much fanfare, as it was rated as a top technology initial public offering for the year. Company founder and CEO Nick Woodman and his leadership team have faced a series of challenges since the initial public offering. In 2018, the GoPro stock price decreased...

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Bibliographic Details
Main Author: Hambrick, Marion E. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
GoPro (Firm) > Case studies.
GoPro (Firm)
Camera industry > United States > Case studies.
Wearable video devices > Case studies.
Appareils photographiques > Industrie > États-Unis > Études de cas.
Caméras corporelles > Études de cas.
Camera industry
Wearable video devices
United States
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD9708.5.C354 G674 2019
 
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