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Radio Mirchi : entry into the Kolkata Market /

The case describes a situation in April 2003 where Prashant Panday, Chief Operating Officer and Nandan Srinath, National Marketing Head, of Entertainment Network India Limited (ENIL), were discussing the launch of their FM station, Radio Mirchi, in Kolkata, India. Radio Mirchi and three other major...

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Bibliographic Details
Main Authors: Kumar, Anand (Author), Palan, Harit (Author)
Format: eBook
Language:English
Published: London : Indian Institute of Management, Ahmedabad, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Panday, Prashant.
Srinath, Nandan.
Entertainment Network India Limited > Case studies.
Marketing > India > Case studies.
Radio stations > Marketing > Case studies.
Radio broadcasting > India > Case studies.
FM broadcasting > India > Case studies.
Entrepreneurship > India > Case studies.
New business enterprises > India > Case studies.
Competition > India > Case studies.
Marketing > Inde > Études de cas.
Radio > Inde > Études de cas.
Radiodiffusion en modulation de fréquence > Inde > Études de cas.
Entrepreneuriat > Inde > Études de cas.
Nouvelles entreprises > Inde > Études de cas.
Competition
Entrepreneurship
FM broadcasting
Marketing
New business enterprises
Radio broadcasting
Radio stations > Marketing
India
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HF5415.12.I4 K86 2017
 
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