M-pesa matures : the price of success /

This case explores the situation of M-PESA within the Kenyan mobile money market, illustrating the rapid growth and maturation of mobile money within the domestic market and the impact of rapid international diffusion. M-PESA has enjoyed a decade long period of success within the Kenyan market. It h...

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Bibliographic Details

Main Author:	Carney, William (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Business cases.
Subjects:	Strategic planning > Case studies. Decision making > Case studies. Planification stratégique > Études de cas. Prise de décision > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book