8BitDo revisited : vertical competition and integration /

Founded in 2013 in Shenzhen, China, 8BitDo began by manufacturing gamepads and other gaming peripherals for niche overseas users. In 2019, the company rejected one of its many takeover offers from an upstream company looking to establish its own brand. 8BitDo decided to return to the Chinese market...

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Bibliographic Details
Main Authors:	Chen, Qian (Author), Gao, Xiang, active 2024 (Author), Li, Zhigang (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Video games industry > China > Case studies. Video games industry > Vertical integration > Case studies. Electronic books.
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Call Number:		HD9993.E453 C634 2024

HD9993.E453 C634 2024	Available