The National Hot Rod Association hits a Coca-Cola speed bump /

This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell. On August 12, 2020, The Coca-Cola Company accused the National Hot Rod Association (NHRA) of a material breach of the sponsorship agreement between the two parties. As NHRA president, Cro...

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Bibliographic Details
Main Authors:	Young, Joyce A. (Author), Clark, Paul, active 2022 (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2022.
Series:	SAGE business cases.
Subjects:	Coca-Cola Company > Case studies. National Hot Rod Association > Case studies. Commercial law > Case studies. Corporate sponsorship > Law and legislation > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HD59.35 .Y68 2022

HD59.35 .Y68 2022	Available