Big data : the effect of analytics on marketing and business /

Big data analytics takes raw, real-time data and uses it to predict trends. Successful use of this data can have a powerful impact on a business's effectiveness and ultimately their bottom line. As the amount of data increases, the need for analytics is growing. This teaching study discusses th...

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Bibliographic Details

Main Author:	Manko, Barbara (Author)
Format:	eBook
Language:	English
Published:	London : Journal of Information Technology Teaching Cases, 2021.
Series:	SAGE business cases.
Subjects:	Big data > Case studies. Données volumineuses > Études de cas. Big data. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book