Ms. Kangana Ranaut : brand ambassador or brand destroyer? /
Ms. Kangana Ranaut, a celebrity brand ambassador for LIVA, entered an unwarranted series of controversies due to her independent thinking, outspoken personality, and explicit political beliefs that dragged brands endorsed by her into troubled waters. In a highly charged and divisive socio-political...
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Bibliographic Details
| Main Authors: |
Shetty, A. Shivakanth
(Author),
Anand, Kerena
(Author),
Kapse, Manohar
(Author),
Singaram, Rukmani
(Author),
S., Nandakishore
(Author) |
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| Format: | eBook
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| Language: | English |
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| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
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| Online Access: | Connect to the full text of this electronic book
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