Facebook's reputation : trials and tribulations /

The case is based on the scandal involving Facebook and Cambridge Analytica, the British data analytics firm that harvested data from 87 million Facebook users without their knowledge or consent. The data was subsequently used to influence voter opinion in favour of Donald Trump's 2016 presiden...

Full description

Bibliographic Details
Main Authors: Yue, Tao (Author), Beraite, Raminta (Author)
Format: eBook
Language:English
Published: London : Rotterdam School of Management, Erasmus University, 2024.
Series:SAGE Business cases.
Subjects:
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HD60 .Y84 2024
 
Call Number Status Get It
HD60 .Y84 2024 Available