Self-presentation and social media usage : a case study of professional alpine skiing athletes during the Winter Olympic Games and World Cup /

Social media sites are rich communication and marketing tools used by athletes to promote their "brand" and interact with fans. Indeed, the proliferation of social media has led to athletes promoting themselves across multiple platforms. This study examined how the world's top 10 prof...

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Bibliographic Details

Main Authors:	Schibblock, Vivien (Author), Hinds, Joanne (Author), Kopp, Martin, 1946- (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2022.
Series:	SAGE business cases.
Subjects:	Olympic Winter Games > Case studies. World Cup (Soccer) > Case studies. Olympic Winter Games World Cup (Soccer) Social media in sports > Case studies. Médias sociaux dans les sports > Études de cas. Social media in sports Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book