APA (7th ed.) Citation

Agnihotri, A., & Bhattacharya, S. (2024). Betabrand: Growth through crowdsourcing. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Agnihotri, Arpita, and Saurabh Bhattacharya. Betabrand: Growth Through Crowdsourcing. London: SAGE Publications: SAGE Business Cases Originals, 2024.

MLA (9th ed.) Citation

Agnihotri, Arpita, and Saurabh Bhattacharya. Betabrand: Growth Through Crowdsourcing. SAGE Publications: SAGE Business Cases Originals, 2024.

Warning: These citations may not always be 100% accurate.