Betabrand : growth through crowdsourcing /

This case explains how Betabrand Inc (Betabrand), an online retail store providing clothing and accessories for men and women, manufactured the most popular clothing identified using crowdvoting of the designs, that is, the designs that best connected with fans. Chris Lindland, the founder and CEO o...

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Bibliographic Details
Main Authors:	Agnihotri, Arpita (Author), Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Crowdsourcing > Case studies. Electronic commerce > Case studies. Selling > Clothing > Case studies. Externalisation ouverte > Études de cas. Commerce électronique > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		HM746 .0A36 2024

HM746 .0A36 2024	Available