Nykaa : repositioning for growth /

In November 2022, Falguni Nayar, the managing director and executive chairperson of Nykaa, was analyzing Nykaa's statistics for the next phase of growth. Nykaa initially started its journey focusing on premium brands and gradually expanded into private labels, mass markets, and physical retail...

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Bibliographic Details
Main Authors:	Pandey, Dr. Neeraj, active 2024 (Author), Namboodiri, Sooraj (Author), Sarkar, Tushar (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Business planning > Case studies. Retail trade > Case studies. Small business > Growth > Case studies. Commerce de détail > Études de cas. Petites et moyennes entreprises > Croissance > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In November 2022, Falguni Nayar, the managing director and executive chairperson of Nykaa, was analyzing Nykaa's statistics for the next phase of growth. Nykaa initially started its journey focusing on premium brands and gradually expanded into private labels, mass markets, and physical retail stores. Being one of the few profitable modern online retailers, Nayar and the management anticipated growth in the coming financial year. Nayar was faced with a problem following Nykaa's initial public offer (IPO): how can Nykaa leverage several opportunities for growth while focusing on profitability and long-term sustainability? Should Nykaa diversify and become a multichannel company? Moving away from their niche, how can they defend themselves in the competitive marketplace?
Physical Description:	1 online resource : illustrations.
ISBN:	9781071946312 1071946315