Nykaa : repositioning for growth /

In November 2022, Falguni Nayar, the managing director and executive chairperson of Nykaa, was analyzing Nykaa's statistics for the next phase of growth. Nykaa initially started its journey focusing on premium brands and gradually expanded into private labels, mass markets, and physical retail...

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Bibliographic Details
Main Authors:	Pandey, Dr. Neeraj, active 2024 (Author), Namboodiri, Sooraj (Author), Sarkar, Tushar (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Business planning > Case studies. Retail trade > Case studies. Small business > Growth > Case studies. Commerce de détail > Études de cas. Petites et moyennes entreprises > Croissance > Études de cas. Electronic books.
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Call Number:		HD30.28 .P36 2024

HD30.28 .P36 2024	Available