Product digitalization at Nike : the future is now /

Nike is well known for the digitalization of its commerce processes, including direct-to-consumer mobile and social commerce, as well as for pushing the envelope in terms of using advanced materials in innovative sportswear. However, leveraging digital technologies to augment products had not taken...

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Bibliographic Details

Main Author:	Standaert, Willem (Author)
Format:	eBook
Language:	English
Published:	London : Journal of Information Technology Teaching Cases, 2021.
Series:	SAGE business cases.
Subjects:	Nike (Firm) > Case studies. Nike (Firm) Electronic commerce > Case studies. Direct marketing > Case studies. Commerce électronique > Études de cas. Marketing direct > Études de cas. Direct marketing. Electronic commerce. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book