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ROI for a customer relationship management initiative at GST /

This case "ROI for a Customer Relationship Management Initiative at GST" addresses key issues related to large revenue-generation IT projects. The key topics covered are: measurement of return on investment and project payback period, the decision of what time horizon and hurdle rate to us...

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Bibliographic Details
Main Author: Jeffery, Mark, 1965- (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2006.
Series:SAGE business cases.
Subjects:
Customer relations > Management > Case studies.
Rate of return > Case studies.
Taux de rendement > Études de cas.
Customer relations > Management.
Rate of return.
Electronic books.
Case studies.
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Call Number: HF5415.5 .J44 2006
 
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HF5415.5 .J44 2006 Available