Tata Group and Air India : optimizing brands, routes, and operations in the airline portfolio /
In January 2022, the Tata Group acquired Air India and Air India Express from the Indian government, marking the culmination of a long privatization process of the government-owned airlines. Before the Air India acquisition, the Tata Group already operated two airlines in the Indian market: Air Asia...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Kellogg School of Management,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | In January 2022, the Tata Group acquired Air India and Air India Express from the Indian government, marking the culmination of a long privatization process of the government-owned airlines. Before the Air India acquisition, the Tata Group already operated two airlines in the Indian market: Air Asia India and Vistara. Air India was a full-service domestic and international carrier with a large fleet; Vistara was a premium full-service domestic and international carrier with a limited fleet; and Air India Express and Air Asia India were low-cost carriers (LCCs). |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071931370 1071931377 |