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Tata Group and Air India : optimizing brands, routes, and operations in the airline portfolio /

In January 2022, the Tata Group acquired Air India and Air India Express from the Indian government, marking the culmination of a long privatization process of the government-owned airlines. Before the Air India acquisition, the Tata Group already operated two airlines in the Indian market: Air Asia...

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Bibliographic Details
Main Authors: Sawhney, Mohanbir S. (Author), Choudhury, Debdutta (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2023.
Series:SAGE business cases.
Subjects:
Tata Group > Management > Case studies.
Airlines > Management > Case studies.
Transportation > Mergers > Case studies.
Compagnies de transport aérien > Gestion > Études de cas.
Transport > Fusion > Études de cas.
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Call Number: HE9871.Z7M47 S29 2023
 
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