FTX celebrity endorsements : oversight or negligence? /

In August 2022, a cease-and-desist order was issued to FTX, a cryptocurrency exchange. The company subsequently filed for bankruptcy. In April 2023, Adam Moskowitz, a United States-based lawyer, filed a class action lawsuit under Florida law against three prominent celebrities, Shaquille O'Neal...

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Bibliographic Details
Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Advertising > Case studies. Communication in marketing > Case studies. Marketing > Professional ethics > Case studies. Communication en marketing > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In August 2022, a cease-and-desist order was issued to FTX, a cryptocurrency exchange. The company subsequently filed for bankruptcy. In April 2023, Adam Moskowitz, a United States-based lawyer, filed a class action lawsuit under Florida law against three prominent celebrities, Shaquille O'Neal, Tom Brady, and Larry David, and against over a dozen promoters of FTX as well as the companies Voyager Digital Limited and Binance Holding Limited. This case also highlights Taylor Swift, another high-profile celebrity, who had pointedly asked if FTX was selling "unregistered securities" and avoided striking a deal with them. The case provides a good backdrop for discussing the potential due diligence and even damage control measures that all investors, not just celebrities, should undertake.
Physical Description:	1 online resource.
ISBN:	9781071931936 1071931938