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FTX celebrity endorsements : oversight or negligence? /

In August 2022, a cease-and-desist order was issued to FTX, a cryptocurrency exchange. The company subsequently filed for bankruptcy. In April 2023, Adam Moskowitz, a United States-based lawyer, filed a class action lawsuit under Florida law against three prominent celebrities, Shaquille O'Neal...

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Bibliographic Details
Main Author: Mukherjee, Jaydeep, (Economist) (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Advertising > Case studies.
Communication in marketing > Case studies.
Marketing > Professional ethics > Case studies.
Communication en marketing > Études de cas.
Electronic books.
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Call Number: HF5823 .M85 2024
 
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HF5823 .M85 2024 Available