Cover Image

Bud's inclusive marketing backlash /

A recent social media campaign featuring a transgender influencer landed Budweiser and its parent company, Anheuser-Busch, in some controversy after conservative consumers called for a boycott of the brand. Anheuser-Busch responded by placing two of its marketing executives on leave, which led to ba...

Full description

Bibliographic Details
Main Author: Lawrence, Kelsey (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:Sage business cases
Subjects:
Anheuser-Busch Brewing Association > Case studies.
Anheuser-Busch Brewing Association
Marketing > Social aspects > Case studies.
Product management > Case studies.
Marketing > Aspect social > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Marketing > Social aspects
Product management
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: HF5415 .L39 2023
 
Call Number Status Get It
HF5415 .L39 2023 Available