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Situational crisis communication theory and the National Football League : a case study of the NFL's response strategies to its concussion crisis /

This case study analyzes the crisis response strategies used by the National Football League (NFL) in its external communications to address the concussion crisis spanning 2015-2020. The analysis focuses on describing the crisis communication strategies and tactics used by the league. Situational cr...

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Bibliographic Details
Main Authors: Castonguay, Sabrina (Author), Lowes, Mark Douglas, 1969- (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2022.
Series:SAGE business cases.
Subjects:
National Football League > Case studies.
National Football League.
Brain > Concussion > Case studies.
Crisis management > Case studies.
Cerveau > Commotion > Études de cas.
Gestion de crise > Études de cas.
Brain > Concussion.
Crisis management.
Electronic books.
Case studies.
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Call Number: HD49 .C37 2022
 
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HD49 .C37 2022 Available