Walmart's failed entry into Germany : were cultural gaffes to blame? /

This case analyzes the failure of Walmart's entry into Germany and invites students to consider the effectiveness of different market entry strategies. By placing the organizational culture of Walmart in context, the case helps readers understand the macroeconomic forces that may have led to Wa...

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Bibliographic Details

Main Author:	Khan, Sabithulla (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Wal-Mart (Firm) International buisness enterprises > Case studies. Export marketing > Case studies. Export marketing Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book