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Incentivizing student attendance : rewards programs in collegiate athletics /

Due to declining student attendance at sporting events, college sport marketers are utilizing new methods to engage the student body and incentivize attendance. One such incentive is the implementation of student reward programs. How can sport marketers effectively structure and promote their studen...

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Bibliographic Details
Main Authors: Benedek, Jonathan (Author), McNary, Erin L., 1979- (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
College sports > United States > Management.
College students > Recreation > United States.
Sports > Economic aspects > United States.
Motivation in education.
Students > Recreation > United States.
Étudiants > Loisirs > États-Unis.
Sports > Aspect économique > États-Unis.
Motivation en éducation.
College sports > Management
College students > Recreation
Motivation in education
Sports > Economic aspects
United States
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Due to declining student attendance at sporting events, college sport marketers are utilizing new methods to engage the student body and incentivize attendance. One such incentive is the implementation of student reward programs. How can sport marketers effectively structure and promote their student reward program to increase student engagement? This case allows students to gain an understanding of the issue, analyze it from several angles, and conceptualize effective solutions.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781529708646
1529708648