Cover Image

Incentivizing student attendance : rewards programs in collegiate athletics /

Due to declining student attendance at sporting events, college sport marketers are utilizing new methods to engage the student body and incentivize attendance. One such incentive is the implementation of student reward programs. How can sport marketers effectively structure and promote their studen...

Full description

Bibliographic Details
Main Authors: Benedek, Jonathan (Author), McNary, Erin L., 1979- (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
College sports > United States > Management.
College students > Recreation > United States.
Sports > Economic aspects > United States.
Motivation in education.
Students > Recreation > United States.
Étudiants > Loisirs > États-Unis.
Sports > Aspect économique > États-Unis.
Motivation en éducation.
College sports > Management
College students > Recreation
Motivation in education
Sports > Economic aspects
United States
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number: GV351 .B46 2020
 
Call Number Status Get It
GV351 .B46 2020 Available