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Passion Products : the challenge of managing two products for growth /

A small, nonemployer firm, run by a husband-and-wife team, are rethinking their strategy as they seek to scale the business. The company was originally founded as That Nutty Redhead in 2013, with their product line consisting of two flavors of steamed pralines. Although their product and branding ha...

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Bibliographic Details
Main Author: Friar, John H. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Passion Products.
Strategic planning > Case studies.
Small business > Case studies.
Entrepreneurship > Case studies.
Corporations > Growth > Case studies.
Planification stratégique > Études de cas.
Entrepreneuriat > Études de cas.
Sociétés > Croissance > Études de cas.
Corporations > Growth
Entrepreneurship
Small business
Strategic planning
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD30.28 .F75 2020
 
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HD30.28 .F75 2020 Available