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The Starbucks joint venture in India : making expansion in India as successful as it was in China /

This case study examines Starbucks' expansion into India and the new Tata-Starbucks joint venture. Because of its success in China, Starbucks leadership was excited about expansion in India. However, the company has struggled to get a foothold and quickly become profitable in India. In this cas...

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Bibliographic Details
Main Authors: Kramer, Adam (Author), Chell, Lauren (Author), Vargo, Brian (Author), Williams, Kristy Fletcher (Author), Wilson, Sharon (Author), Bullough, Amanda (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
International business enterprises > Management > Case studies.
Franchises (Retail trade) > China > Case studies.
Franchises (Retail trade) > India > Case studies.
Entreprises multinationales > Gestion > Études de cas.
Concessions (Commerce de détail) > Chine > Études de cas.
Concessions (Commerce de détail) > Inde > Études de cas.
Franchises (Retail trade)
International business enterprises > Management
China
India
Electronic books.
Case studies
Case studies.
Études de cas.
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Call Number: HD62.4 .K73 2020
 
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HD62.4 .K73 2020 Available