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Swiss China Link AG : the ALL SWISS venture to China, part B /

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This ALL SWISS case study documents the efforts of a young Swiss entrepreneur, Rolf Gubler, who dreamed of opening a store in Beijing that exclusively sold Swiss goods - in order to take advantage of Switzerland's positive image with Chinese consumers. The case follows Rolf's venture in Ch...

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Bibliographic Details
Main Authors: Wittmann, Xinhua (Author), Ricciuti, Alessio (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2017.
Series:SAGE Business Cases.
Subjects:
International business enterprises > China > Case studies.
Entrepreneurship > China > Decision making > Case studies.
Businesspeople > Switzerland > Case studies.
Businesspeople > China > Case studies.
Retail trade > China > Case studies.
Entreprises multinationales > Chine > Études de cas.
Entrepreneuriat > Chine > Prise de décision > Études de cas.
Gens d'affaires > Suisse > Études de cas.
Gens d'affaires > Chine > Études de cas.
Commerce de détail > Chine > Études de cas.
Businesspeople.
Entrepreneurship > Decision making.
International business enterprises.
Retail trade.
China.
Switzerland.
Electronic books.
Case studies.
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Call Number: HF5429.6.C6 W58 2017
 
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HF5429.6.C6 W58 2017 Available