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The 14th general election and the changing business environment in a 'new' Malaysia /

Over the past few decades, there has been a growing tendency towards democratic forms of governance and market-based systems. Businesses need to understand the changing marketing environment in a country as the global market needs differ from the local context. Since gaining independence in 1957, Ma...

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Bibliographic Details
Main Authors: French, Juliana (Author), Koh, Sharon G. M. (Author), Kananatu, Thaatchaayini (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2018.
Series:SAGE Business Cases.
Subjects:
Malaysia > Economic conditions > 21st century > Case studies.
Malaysia > Politics and government > 21st century > Case studies.
Business enterprises > Malaysia > Case studies.
Business and politics > Malaysia > Case studies.
Malaisie > Conditions économiques > 21e siècle > Études de cas.
Entreprises > Malaisie > Études de cas.
Affaires et politique > Malaisie > Études de cas.
Business and politics.
Business enterprises.
Economic history.
Politics and government.
Malaysia.
2000-2099
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Over the past few decades, there has been a growing tendency towards democratic forms of governance and market-based systems. Businesses need to understand the changing marketing environment in a country as the global market needs differ from the local context. Since gaining independence in 1957, Malaysia has been governed by a single political coalition, the Barisan Nasional (BN) which comprises three major race-based parties, and ruled as a hybrid political regime, turning Malaysia into an illiberal democracy. The 14th General Election (GE) witnessed the end of the world's longest-ruling coalition government. The aim of this paper is (i) to understand how macro-environmental factors influence the business environment (ii) to investigate how various stakeholders can take advantage of the changing business environment to increase profitability (iii) to further examine the macro-environmental forces vis-á-vis the recent change in government at the recent 14th General Election.
Item Description:Orginally Published In French, J., Koh, S., & Kananatu, T. (2018). The 14th General Election and the Changing Business Environment in a 'New' Malaysia. Journal of International Business Education, 13(1), 319-332. JIBE13-0CS4.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529733709
1529733707