The 14th general election and the changing business environment in a 'new' Malaysia /

Over the past few decades, there has been a growing tendency towards democratic forms of governance and market-based systems. Businesses need to understand the changing marketing environment in a country as the global market needs differ from the local context. Since gaining independence in 1957, Ma...

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Bibliographic Details
Main Authors: French, Juliana (Author), Koh, Sharon G. M. (Author), Kananatu, Thaatchaayini (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2018.
Series:SAGE Business Cases.
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Call Number: HC445.5 .F74 2018
 
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HC445.5 .F74 2018 Available