Cover Image

The Chakra Super Blasters : revenue maximization in league cricket /

This disguised case examines the pricing strategy for home matches of a new cricket league team. It raises issues related to market research and pricing in services. A new champion league cricket team has started up in Chakra, Biloor and - almost nine months in advance of the first game - is plannin...

Full description

Bibliographic Details
Main Authors: Nigam, Achint (Author), Dewani, Prem (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2019.
Series:SAGE Business Cases.
Subjects:
Cricket > Economic aspects > India > Cakra > Case studies.
India > Cakra.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book

Similar Items