The Chakra Super Blasters : revenue maximization in league cricket /

This disguised case examines the pricing strategy for home matches of a new cricket league team. It raises issues related to market research and pricing in services. A new champion league cricket team has started up in Chakra, Biloor and - almost nine months in advance of the first game - is plannin...

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Bibliographic Details
Main Authors: Nigam, Achint (Author), Dewani, Prem (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2019.
Series:SAGE Business Cases.
Subjects:
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Call Number: GV927.5.F56 N54 2019
 
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GV927.5.F56 N54 2019 Available