The Chakra Super Blasters : revenue maximization in league cricket /
This disguised case examines the pricing strategy for home matches of a new cricket league team. It raises issues related to market research and pricing in services. A new champion league cricket team has started up in Chakra, Biloor and - almost nine months in advance of the first game - is plannin...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
NeilsonJournals Publishing,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This disguised case examines the pricing strategy for home matches of a new cricket league team. It raises issues related to market research and pricing in services. A new champion league cricket team has started up in Chakra, Biloor and - almost nine months in advance of the first game - is planning its first season at home ground. The game dates had already been finalized, but decisions related to pricing of tickets are still pending. The management was trying to understand the results obtained via a detailed survey that will help them in pricing tickets and multi-match passes. The dilemma of the teams marketing director gets complicated as he tries to understand the intricacies of ticket pricing and its linked ancillary issues. |
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| Item Description: | Originally Published In Nigam, A., & Dewani, P. (2019). The Chakra Super Blasters: Revenue Maximization in League Cricket. Journal of International Business Education, 14(1), 389-412. JIBE14-0CS6. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529753394 1529753392 |