Wanna swim in cash? : multi-level marketing realities and myths /

This case examines the phenomenon of multi-level marketing businesses (MLMs) and potential pyramid schemes. "Direct sales" and "network marketing" are other words used to describe this phenomenon. While DS and NM are technically not supposed to be called pyramid schemes, they sha...

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Bibliographic Details
Main Author:	Khan, Sabithulla (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Multilevel marketing > Case studies. Direct marketing > Case studies. Vente pyramidale > Études de cas. Marketing direct > Études de cas. Direct marketing Multilevel marketing Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case examines the phenomenon of multi-level marketing businesses (MLMs) and potential pyramid schemes. "Direct sales" and "network marketing" are other words used to describe this phenomenon. While DS and NM are technically not supposed to be called pyramid schemes, they share similarities. Through an examination of the "airplane game" of the 1970s, and other manifestations of MLM strategies, this case encourages students to think critically about MLMs and how they operate. The ethics of this model are discussed and readers are challenged to assess the factors that have led to its lack of regulation and popularity.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529707052 1529707056