Wanna swim in cash? : multi-level marketing realities and myths /

This case examines the phenomenon of multi-level marketing businesses (MLMs) and potential pyramid schemes. "Direct sales" and "network marketing" are other words used to describe this phenomenon. While DS and NM are technically not supposed to be called pyramid schemes, they sha...

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Bibliographic Details

Main Author:	Khan, Sabithulla (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Multilevel marketing > Case studies. Direct marketing > Case studies. Vente pyramidale > Études de cas. Marketing direct > Études de cas. Direct marketing Multilevel marketing Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book