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Would you like squid ink with that? : Wendy's in Japan /

Ernie Higa has been active in Japan since the late 1970s. He brings cultural and business knowledge about successfully breaking into the Japanese market--rare for someone who wasn't born in Japan. This case discusses his role in the introduction of Wendy's in Japan and the idiosyncrasies a...

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Bibliographic Details
Main Authors: Shteynberg, Helen (Author), Stoller, Gregory L. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Wendy's International.
Higa, Ernie.
Wendy's International
Convenience foods > Japan > Case studies.
Food industry and trade > Japan > Case studies.
Convenience foods
Food industry and trade
Japan
Electronic books.
Case Reports
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Ernie Higa has been active in Japan since the late 1970s. He brings cultural and business knowledge about successfully breaking into the Japanese market--rare for someone who wasn't born in Japan. This case discusses his role in the introduction of Wendy's in Japan and the idiosyncrasies associated with the ramp up, from flavors and items which wouldn't be available at Wendy's restaurants outside of Japan, to staffing issues possibly affected by robotics in the future, and high pricing not generally associated with fast food.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529711288
1529711282