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Would you like squid ink with that? : Wendy's in Japan /

Ernie Higa has been active in Japan since the late 1970s. He brings cultural and business knowledge about successfully breaking into the Japanese market--rare for someone who wasn't born in Japan. This case discusses his role in the introduction of Wendy's in Japan and the idiosyncrasies a...

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Bibliographic Details
Main Authors: Shteynberg, Helen (Author), Stoller, Gregory L. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Wendy's International.
Higa, Ernie.
Wendy's International
Convenience foods > Japan > Case studies.
Food industry and trade > Japan > Case studies.
Convenience foods
Food industry and trade
Japan
Electronic books.
Case Reports
Case studies
Case studies.
Études de cas.
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Call Number: TX370 .S58 2020
 
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TX370 .S58 2020 Available