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Boeing : the 737 MAX crisis /

After two fatal crashes of Boeing 737 MAX aircraft within five months, killing all 346 people aboard both planes, the Chicago-based U.S. aviation giant Boeing Co. was faced with a major crisis. In March 2019, aviation authorities around the world grounded the Boeing 737 MAX passenger airliner. Publi...

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Bibliographic Details
Main Authors: Qin, Yuan, active 2019 (Author), Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2019.
Series:SAGE Business Cases.
Subjects:
Boeing Aerospace Company > Public relations > Case studies.
Muilenburg, Dennis A.
Boeing Aerospace Company.
Boeing 737 (Jet transport)
Crisis management > Case studies.
Boeing 737 (Avion de transport à réaction)
Gestion de crise > Études de cas.
Crisis management.
Public relations.
Electronic books.
Case studies.
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Call Number: TL686.B65 Q26 2019
 
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